Not IT my name / Press Release / English

The presentation to the public of the new logo for Italy’s tourism promotion "It” has provoked great disappointment and deep dissatisfaction within the entire national community of visual communication professionals.

The Italian graphic association (Aiap) endorsed the general discontent by promoting a petition addressed to the Office of the President of the Council of Ministers. The petition has collected in a few hours, and is still collecting, the signatures of hundreds of companies, designers, architects, artists - the expression of a relevant share of the world of communication.

It is not only the formal result that is blamed but the procedure that has lead to this result, through a competition which did not satisfy minimum standards: selection of the participants based on their turnover, lack of anonymity, inadequacy of the jury, insufficient time to prepare the offer.

While expressing their feeling that the "It" project is not adapted to the quality of the Italian graphical standards, Aiap, SocialDesignZine, Progetto Grafico, Ministero della Grafica, ask the Office of the President of the Council of Ministers, through the petition "Not IT my name", to rethink the entire initiative.

Aiap, Associazione Italiana Progettazione Comunicazione Visiva
SocialDesignZine
Progetto Grafico
Ministero della grafica

> Sign the petition

commenti:

ma cosa significa "Not IT my name"? in inglese non ha nessun significato. Magari "IT is not MY name" o simile, ma com'è è meno comprensibile che il logo stesso.

Old Jacques il 27 feb 07 alle 22:20

Il testo parafrase il celebre slogan pacifista "Not in my name".
È l'assonanza con questo che dà significato alla frase.

sdz il 28 feb 07 alle 10:41

I wrote a feature about this ugly logo on my own blog. It got some good feedback:

http://www.davidairey.com/...-name/

David Airey il 08 mar 07 alle 10:37

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